Photographing companies who are finding success,
I've been regularly delivering corporate shoots in the Bay area. There seems to have been a recent wave of funding for some companies in the area. As many of these start-ups gain more confidence based on good track records, they're moving into their next phase of doing business.
I've also noticed a strong return of the chill out and recreational areas too. So while many of the established corporations continue to struggle with monetizing every breath each of their employees take, a lot of these smaller agile companies seem more intent on creating an environment it's employees want to be in, and one that encourages creative thought, collaboration, and importantly, trust.
Like many of the companies I have been working with of late, Grio.com
designs, develops, and provides very smart technology solutions. Many of
these companies who are finding successes daily, have a very similar
look and feel about them.
The offices spaces are often completely open plan with no individual offices. There are meeting rooms and often a quiet room. Kitchens and dining areas seem to be a prominent feature in many.
I've also noticed a strong return of the chill out and recreational areas too. So while many of the established corporations continue to struggle with monetizing every breath each of their employees take, a lot of these smaller agile companies seem more intent on creating an environment it's employees want to be in, and one that encourages creative thought, collaboration, and importantly, trust.
I had set up a backdrop
at the beginning of the shoot so that we could get individual shots of everyone for literature and website collateral. This is fast becoming a recurring theme. I remember years ago, clients would be asking for logos, business cards, and letterheads. These days it's collateral for their websites.
It was another really fun shoot with a bunch of diverse and interesting people. Now we were done and my assistant and I packed up the gear and stepped out into the glorious afternoon sunshine...
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